May 25, 2016

Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a website and web pages to affect the visibility in a search engine’s “natural” or “organic” (unpaid) search results.

Generally, the higher ranked and closer top of a search engine’s search results page, and more frequently a website or web page appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO takes into consideration how search engines work, what potential customers search for, the actual keywords and search terms entered into search engines and which search engines are preferred by the target audience.

Optimizing a website typically involves editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.