Search Engine Optimization
Drive traffic to your ecommerce website using organic search, page content and meta data.
Build, maintain and continually improve & update your website. How about site navigation, conversion optimization, content?
Driving Web Traffic
Social media, email marketing and pay-per-click campaigns can have a huge impact on driving traffic to your website. Is campaign cost and effectiveness being measured?
Applications / Integrations
Running an ecommerce site is not enough. Integrate with order fulfillment, inventory management and accounting applications.
online retail consultation and scope development
website development & customization
recommendations on site navigation, product and category content
search engine optimization (meta data and content)
google analytics setup, submission to google webmaster tools, google adwords campaign management
third party application integration setup & training (eg. order fulfillment software, email marketing, affiliate programs, inventory management, accounting tie-ins)
development & customization of bigcommerce, shopify & wordpress themes
scope development, functional development & implementation
develop & implement startegies for increasing web traffic, conversion rates & revenue
accounting, inventory & order management, and shipping applications setup & training
BigCommerce’s Plus plan (and higher) offers Customer Groups. Customer Groups allow the merchant to group or segment customers where different website display rules can apply. Customer segmentation allows for: loyalty/preferred/repeat customer groups; access to specific products or categories at discounted prices tax-exempt groups ; tax exemption to those that are eligible (government agencies, nonprofit organizations, Read more about BigCommerce Customer Groups[…]
Performance Grade D 61 Load Time 4.25 s Page Size 7.8 MB The numbers don’t look great! Conversion rates are suffering, organic search is not as effective and web traffic is stagnating or dropping. Looking for a complementary site review? Contact us directly! And to self-diagnoze your website: keep reading. Pingdom and Google Page Read more about Increase Page Speed & Decrease Page Load Time[…]
We stumbled across an excellent graphic from Digital Information World related to optimizing (increasing!) conversion rates. Over the next few months we’ll address many of the 46 actions that can be taken to increase conversion rates and how to make these changes on bigcommerce, shopify and wordpress sites. We’ll start with the “easiest” fixes, how Read more about eCommerce Conversion Rate Optimization[…]
BigCommerce recently changed their policy towards implementing and installing SSL Certificates on bigcommerce hosted sites with custom domain names. Prior to May 2017 only those BigCommerce sites on specific higher tier plans were able to install an SSL Certificate. ALL BigCommerce stores with a custom domain (e.g. mybcstore.com) installed after May 24, 2017 are automatically Read more about BigCommerce & SSL Certificates[…]
Security Update (posted by bigcommerce November 14, 2017) At BigCommerce, shopper trust is one of our highest priorities. In order to fully comply with the evolving PCI DSS (Payment Card Industry Data Security Standards), BigCommerce will disable support for the TLS 1.0 (Transport Layer Security 1.0) encryption standard effective February 1, 2018. This change will Read more about BigCommerce Security Update[…]
AfterShip has now been in business since 2011 and yet seems to be underutilized by many of the merchants that we provide support services for. The application is excellent for customer delivery notification: generating a shipment confirmation email once shipment tracking numbers have been updated into an ecommerce platform “day of delivery” shipment emails (fantastic Read more about AfterShip eCommerce Tracking Solution[…]
Google has made significant changes to its search engine results pages (SERP’s) by extending the lengths of On Page Ranking Factors – specifically page titles and meta descriptions. Page Titles now allow for 70 to 71 characters (previously 50 to 60). Meta Descriptions have been extended up to 100 characters per line and, in some Read more about Changes (BIG) to Google SERP’s[…]
Collect’s “Loyalty” application for ecommerce sites is an excellent option for small to mid sized businesses to increase repeat business, retain customers, increase sales & web traffic and encourage referrals & new business. The New Zealand based company has developed a simple to implement application that directly integrates with ecommerce providers bigcommerce and shopify as Read more about Collect Loyalty Rewards Program for eCommerce Websites[…]
Quirktools Screenfly provides responsive screen testing on monitors, tablets and smart phones. View website pages on desktop monitors from 1920 pixels x 1200 pixels down to 1024 pixels x 600px.. ipads in both portrait and landscape view.. mobile phones.. and for diagnostics and debugging combine with Chrome DevTools Element panel..
Shopify has announced the introduction of Apple Pay to all merchants by the end of the year (this fall); see full article here. As mobile web traffic (and mCommerce) continues to increase the use of Apple Pay will almost certainly improve mobile conversion rates. Until other ecommerce providers offer Apple Pay this is definitely an Read more about Apple Pay is coming to Shopify[…]
Yes, wordpress has a million (maybe more!) plugins. And, yes, your site will require installed plugins, plugins to be updated, plugins to be deactivated and deleted, and plugins to ignore. If you’re fortunate enough to have a developer that has installed many of these ‘starter’ plugins then great. If you purchased a wordpress theme that Read more about Recommended WordPress Plugins[…]
Here’s a short list of action items required as soon as your ecommerce site is launched. Don’t forget to: create/use email addresses on the website domain name (eg. firstname.lastname@example.org) create a google account (use a gmail email address or email address just for google & bing) install and test google analytics create a filtered view Read more about eCommerce Website Checklist (post launch, web traffic)[…]