BigCommerce Stencil Category Page (subcategories & product list ‘tags’)

Stencil offers a great deal of flexibility in both the way pages can be laid out and also in their content (scripts not necessarily required!). Sidebar Add subcategories only for the related ‘parent’ category – hint: its based on the ‘parent’ breadcrumb – this is a good approach if the products assigned to the subcategories Read more about BigCommerce Stencil Category Page (subcategories & product list ‘tags’)[…]

Pingdom Performance Insights

Increase Page Speed & Decrease Page Load Time

Performance Grade D 61 Load Time 4.25 s Page Size 7.8 MB   The numbers don’t look great! Conversion rates are suffering, organic search is not as effective and web traffic is stagnating or dropping. Looking for a complementary site review? Contact us directly! And to self-diagnoze your website: keep reading. Pingdom and Google Page Read more about Increase Page Speed & Decrease Page Load Time[…]

eCommerce Conversion Rate Optimization

We stumbled across an excellent graphic from Digital Information World related to optimizing (increasing!) conversion rates. Over the next few months we’ll address many of the 46 actions that can be taken to increase conversion rates and how to make these changes on bigcommerce, shopify and wordpress sites. We’ll start with the “easiest” fixes, how Read more about eCommerce Conversion Rate Optimization[…]