eCommerce Conversion Rate Optimization

We stumbled across an excellent graphic from Digital Information World related to optimizing (increasing!) conversion rates. Over the next few months we’ll address many of the 46 actions that can be taken to increase conversion rates and how to make these changes on bigcommerce, shopify and wordpress sites. We’ll start with the “easiest” fixes, how Read more about eCommerce Conversion Rate Optimization[…]

eCommerce Website Checklist (post launch, web traffic)

Here’s a short list of action items required as soon as your ecommerce site is launched. Don’t forget to: create/use email addresses on the website domain name (eg. create a google account (use a gmail email address or email address just for google & bing) install and test google analytics create a filtered view Read more about eCommerce Website Checklist (post launch, web traffic)[…]